I was hired by the Creative Director at Sixteen Fifty to design print and promotional branding materials to promote the Umami Burger name and create brand awareness. This included new placemat design options for the Umami Japan location to celebrate it's first anniversary.
Umami Burger is all about serving high-quality naturally umami enriched ingredients to amplify guests tastes buds. The company was in search of building upon the strong brand identity, and implementing a strong call to action.
I drew inspiration from the newly branded natural textures, color palette, kitchy sayings, and modern clean, appeal.