PAIGE launched in February 2005 in high-end retailers including Intermix, Ron Herman, Bergdorf Goodman and Harvey Nichols. Paige's designs became an instant obsession of consumers, celebrities, and prominent fashion editors. Quickly, we unveiled our men's, petites and maternity ranges - all created with the same commitment to the craft.
Conceptualized and implemented all brand collateral, resulting in a strongly defined digital presence and increase in gross sales by 60%.
Initiated digital campaigns via email and social media platforms; assessed traffic data and reacted with solutions to increase ROI. Through extensive UX and UI research I created a more intuitive platform that attracted leads and eventually increased overall consumer base.
Established comprehensive e-commerce platform, from catalogue shoots to product infographics. Directed customer database management to seasonal merchandising.