I created a print + web campaign that encapsulates the Outerknown brand as a whole. This concept illustrates the importance of understanding where your clothing is produced the sustainable effort that contributes to the process. Outerknown gives people a reason to give back to our planet by making informed decisions about our impact on the environment while producing the best product possible.
CAPTION: Shop New Arrivals Now! Pioneering the future of clothing paired with recycled materials & inspired by surf history.
For the social ads, the carousal feature on Instagram performs extremely well to promote the New Collection product. The Nomadic Trunks and Blanket Shirts are a key elements and product that draws the consumer. The lifestyle images in congruence with the product and flat lays add a dimension of versatility that is relatable to the consumer to get a feel for the clothing and detail shots to portray the fit.
To improve the conversion rate and drive more traffic to the website the my main goal was to keep a consistent look with the brand and current website. In this particular email design the fonts with the Header and Sub header text mirror the website, and the imagery is recognizable including the same product flay lays that tie in consistency.
The text and imagery overlay add a new dimension with textures and detail that accentuate the product and highlight it's unique appeal.